CriticalThe account balance is running out
Balance UAH 7,000. At the average spend of the last 7 days it lasts about 2 days.
What to do: Top up the account in Google Ads before the money runs out: after that, impressions stop.
Sample Google Ads audit: an example report
This is an example on synthetic data of an imaginary online store called “Example”. There is no real account, brand or client. This is what the result looks like after connecting.
Summary
52
Critical problems found
Rules checked: 13. Found: 4. Score: 100 − 25 (critical) − 10 − 10 (two warnings) − 3 (informational) = 52.
Findings
WarningCampaigns stopped serving
Campaigns: 1 (“Search — brand”). They used to spend budget, but there have been no impressions for the last 3 days although the account as a whole is working.
What to do: Open these campaigns in Google Ads: the cause is usually a status, disapproved ads or a budget or bid limit.
WarningCampaigns spend more than they bring
Campaigns: 1 (“Search — general queries”). Over 14 days spend is UAH 6,739 and revenue UAH 4,717: ROAS below 1.
What to do: Even without cost of goods, such campaigns lose money. Review bids, products and queries, or reduce the budget.
InfoA campaign is limited by budgethidden on the free level
Campaigns: 1 (“Shopping — whole catalog”). Google reports that the budget runs out before the day ends.
What to do: If the campaign pays back, consider raising the daily budget. If not, fix the return first.
Campaigns over 7 days
| Campaign | Spend | Revenue | ROAS |
|---|---|---|---|
| Shopping — whole catalog | UAH 9,981 | UAH 51,904 | 520% |
| PMax — top products | UAH 6,773 | UAH 25,738 | 380% |
| Search — general queries | UAH 3,707 | UAH 2,595 | 70% |
| Search — brand | UAH 875 | UAH 8,228 | 940% |
Products by return
No margin is set, so the break-even point is the average ROAS of the products and the segments show “better or worse than the rest”.
- 7Winners
- 1Watch
- 4Weak return
- 11Soft drain
- 5Hard drain
- 13Not enough data
Performance Max asset groups
| Asset group | Headlines | Descriptions | Images | Video | Completeness |
|---|---|---|---|---|---|
| Performance Max (no asset) | 0 | 0 | 0 | None | 0% |
| Test category 3 | 4 | 2 | 4 | Auto-generated by Google | 49% |
| Test category 2 | 7 | 3 | 8 | Auto-generated by Google | 79% |
| Test category 1 | 12 | 5 | 14 | Own | 100% |
Merchant Center
Products in the feed: 72. Approved 69, disapproved 3, out of stock 8.
| Disapproval reason | Attribute | Products |
|---|---|---|
| Invalid attribute value in the feed | sale price (sale_price) | 1 |
| Image link not working | image (image_link) | 1 |
| Landing page error | product link (link) | 1 |
Where to start
A report like this, for your account
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